Short-term goals are attainable in a period of weeks to a year. The last of these is too frequently ignored. For instance, if the price you plan to charge is lower, why are you able to do this? Take Dominos; theoretically they're in the pizza business, but really they're a delivery business.
Distribution concerns where and when products are offered for sale, whereas logistics addresses how they get there. Set your pricing by examining how much it cost you to produce the product or service and adding a fair price for the benefits that the customer will enjoy.
How does the pricing of your product or service compare to the market price of similar products or services?
People In most businesses, people are responsible for many aspects of product or service quality. Consider your brand.
It is apparent that a marketing audit can be a complex process, but the aim is simple: "it is only to identify those existing external and internal factors which will have a significant impact on the future plans of the company.
They are essentially about the match between those "products" and "markets.