A study on customer satisfaction towards

The company has to give some discounts or offers at the time of special occasions i.

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The methods of data collection used were. If yes describe what ……………………………………………………………………………………… 25 Do you have any suggestions? Customer satisfaction is a term frequently used in marketing. Package Size : gm, gm, gm.

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New Delhi. We take this opportunity to extend my thanks to Dr.

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The company has to give some discounts or offers at the time of special occasions i. When customers have high expectations and the reality falls short, they will be disappointed and will likely rate their experience as less than satisfying. Lux toilet soap was launched in the United States in and in the United Kingdom in S Reg. K Reg. It is a measure of how products and services supplied by a company meet or surpass customer expectation. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. New Delhi.

Last but not least, we express our warmth filled thanks to my guide Ms. The usual measures of customer satisfaction involve a survey.

A study on customer satisfaction towards

The company can increase its sales by reducing its price and increasing its advertisements. As research on consumption experiences grows, evidence suggests that consumers purchase goods and services for a combination of two types of benefits: hedonic and utilitarian.

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The importance of customer satisfaction diminishes when a firm has increased bargaining power. Customer satisfaction developed in the s by Professor Noriaki Kano that classifies customer preferences into five categories: Attractive, One- Dimensional, Must-Be, Indifferent, Reverse. It is noted as a brand that pioneered female celebrity endorsements. The price fairness itself and the way it is fixed and offered have a great impact on satisfaction. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. By the early s, it was a hugely successful brand and in , the Lever Brothers conducted a contest that led them to a very interesting finding: women were using Lux as pud soaps. The company has to give some discounts or offers at the time of special occasions i. If yes describe what ……………………………………………………………………………………… 25 Do you have any suggestions? M Reg. We would also like to thanks Ms. Marketing research-customer satisfaction towards Lux soap. The need for this study is to know the reasons to buy different types of soaps and particularly consumers satisfaction level on Lux soap. Customer satisfaction is a term frequently used in marketing. According to Hokanson , these factors include friendly employees, courteous employees, knowledgeable employees, helpful employees, accuracy of billing, billing timeliness, competitive pricing, service quality, good value, billing clarity and quick service. It is a measure of how products and services supplied by a company meet or surpass customer expectation.
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